Let your senses be your guide: The importance of home staging

By Shirley Watson,
Realtor, Berkshire Hathaway HomeServices

staging your home

Create a good first impression with prospective buyers by de-cluttering, de-personalizing,
deep cleaning and staging furniture to show-off the potential of the home.

Would you like to list it or sell it?
If you are interested in selling your home faster and with a higher return, you will want to take note of the following recommendations. To ensure a faster sale with a higher return, start with staging! Builders have done it for years to show the potential of size, a clean palette, a pop of color and a warm and inviting space that is totally de-cluttered with an updated look that the prospective buyers can see themselves living in.

When buyers go into a home with the intent of looking to purchase they are many times guided by their senses. Buying is often more emotional than intellectual. Prospective buyers will use their eyes for visual comfort as well as their senses of smell and hearing. Soft background music can be very soothing.

Setting the tone
First impressions are everything! Imagine a buyer walking up to the front door of a prospective property.  That moment is the seller’s first opportunity to have their home stand tall and proud above the competition! Nothing is worse than peeling paint, a tattered front door or unsightly debris. After the buyer crosses the threshold, it is equally important for all rooms to be in the best condition possible.

If you are selling your home, make sure that the bathrooms are grouted and free of staining, that the stoves and ovens are cleaned, refrigerators are cleaned, cabinets wiped down, linen closets and clothes closets are de-cluttered and organized and paint is touched up in all areas. This may seem overwhelming, but your Realtor can assist with these decisions and many will have a stager they can recommend or a handyman to help with completing projects.

The importance of homework
Always do your homework and you will increase the likelihood of a quick sale at a higher price. Doing your homework includes the simple, but ever important tasks of overall de-cluttering and de-personalizing your home. This allows prospective buyers to imagine themselves living in the home and visualizing their own furnishings in the home.

A keen sense of smell
A clean, crisp smell with no heavy odors or perfumes is ideal. Just a soft, easy possible vanilla or lavender smell can be soothing to prospective buyers visiting your home. You want the prospective buyers to have the ability to walk through your home with a truly comfortable feeling rather than a feeling that they are invading your home space. Less is better! Consider renting a storage unit or renting PODS and remove a large portion of the items from your home that are not presently in use. You may consider hiring a professional packer if you need assistance.

Be sure to put all items away every morning before you leave, have sinks cleaned, beds made, all plumbing clean, and garages washed out with all items neatly stacked and organized. On the outside, you will want to have sidewalks, steps, patios and decks clean, swept and possibly power washed. Again, curb appeal is everything- remember that first impressions are created immediately, before the prospective buyers even walk through the front door.

The market knows best
The market will always select a home that is standing tall because the buyer’s perception of that home will be that it has been maintained inside and outside on a regular basis, is a better value, and it will provide a no hassle transaction with an easy move-in.

For more than three decades, Shirley Watson has been recognized as one of the top Realtors in Colorado. She also has been recognized by Colorado Big Magazine as one of the 25 most powerful sales people in the state of Colorado. Her accolades also included being a top relocation specialist as well as a local expert in the areas of residential and new construction home sales.
She can be reached at 970-481-8255 or Shirley@shirleywatson.com

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